JPMorgan analysts have revised their outlook for Bitcoin in the second half of 2025, noting its potential to outperform gold amid increasing institutional and public support.
Changing Investor Sentiment Towards Bitcoin
In their research, JPMorgan highlighted a shift in investment preferences observed since mid-April 2025, with Bitcoin gaining popularity while gold lost 8% in value.
Corporate Investment in Bitcoin
A notable trend this year is the increase in corporate investments in Bitcoin, as companies like Strategy and Metaplanet actively add Bitcoin to their balance sheets in response to inflation and volatility.
State-Level Bitcoin Support in the U.S.
Several U.S. states have begun experimenting with Bitcoin reserves. For instance, New Hampshire has allocated a portion of its financial reserves to Bitcoin, and Arizona is also considering establishing reserves.
JPMorgan's prediction that Bitcoin could surpass gold in the latter half of 2025 may significantly influence perceptions of cryptocurrency among institutional and government investors.
