Kraken has announced the launch of its new platform, Kraken Prime, designed to meet the needs of institutional clients in the cryptocurrency space.
A Tailored Institutional Offering
Kraken Prime offers a unified interface with access to deep liquidity across over 20 venues. The platform is engineered to meet institutional-grade expectations for execution speed, security, and regulatory compliance. According to David Ripley, co-CEO of Kraken, “Kraken Prime is built to meet the execution quality and service expectations of today’s institutional investors.”
Key Features of Kraken Prime
Key features of Kraken Prime include: - Access to liquidity covering over 90% of the digital asset market. - 24/7 white-glove support and dedicated institutional client service. - Direct execution from qualified custody via Kraken Financial, a U.S. state-chartered bank. - T+1 credit facilities, asset-backed lending, and proprietary order routing technology. - Seamless integration between on- and off-platform liquidity pools.
Competing with Traditional Financial Institutions
The launch of Kraken Prime positions the firm to compete directly with traditional financial institutions and other crypto-native prime brokers. The platform aims to meet the growing demand from hedge funds, asset managers, and high-net-worth individuals for institutional-level access to cryptocurrency markets. With Kraken Prime, the firm aims to set a new standard in crypto prime brokerage, combining trusted infrastructure with deep market access.
Kraken Prime represents a significant advancement in providing institutional services in the cryptocurrency market, reflecting the growing interest and demand for quality access to digital assets.
