Automobili Lamborghini has announced a significant expansion of its digital platform Fast ForWorld by introducing new car models into the Wilder World metaverse.
Entering the Metaverse
Fast ForWorld is Lamborghini's own platform for Web3 engagement. It serves as a hub for gaming and other initiatives, redefining how communities interact with the brand in the digital world.
Game Details and New Cars
The new Lamborghini models, Temerario and GT3, will be unveiled at the Goodwood Festival of Speed in England on July 11. Both vehicles will be available as limited-edition digital collectibles in the AAA title Wilder World. These cars will be integrated as Universal Digital Assets (UDAs), allowing them to be utilized across various Web3 applications, virtual worlds, and traditional games.
Technological Support and Collaboration
Gravitaslabs, the executive technology company behind the Fast ForWorld platform, is known for creating engaging marketing platforms and digital experiences. N3o, co-founder of Wilder World, emphasized that the partnership with Lamborghini enables the creation of high-level interactions and unique immersive brand experiences.
Lamborghini's significant expansion into the metaverse highlights the brand's commitment to innovation and new technology while remaining true to its traditional values.
