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Launch of Base App by Coinbase under Brian Armstrong's Leadership

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by Giorgi Kostiuk

6 hours ago


Coinbase has announced the launch of its new Base App, aimed at enhancing user engagement in the cryptocurrency space. This event took place at the 'A New Day One' meeting on July 16, 2025.

Significance of Base App Launch

The launch of Coinbase's Base App is significant as it may reinvigorate the crypto market by focusing on integrating diverse on-chain activities.

New Features and Capabilities

Base App introduces new features such as token swaps, NFT-tokenization, and Base Pay integration for streamlined transactions. It also offers real-time social interactions and USDC payment support.

Impact on DeFi and Crypto Ecosystem

The launch of Base App directly impacts Ethereum and the Base L2 ecosystem, stimulating user activity and engagement with the Layer-2 network. This could significantly influence the decentralized finance market.

Coinbase's strategy of creating super apps may lead to increased activity in the Base L2 ecosystem and reshape the decentralized finance landscape by enhancing user engagement.

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