On May 21, 2025, in London, the official launch of Growth Protocol took place, a new Layer-1 blockchain designed to revolutionize digital advertising.
Growth Protocol Platform
Growth Protocol is a marketing blockchain protocol that eliminates advertising intermediaries and enforces transparency, guaranteeing fair payouts. It promises to enhance how global brands interact with over 150,000 active users already on the platform post-private testnet launch.
Technological Capabilities
Growth Protocol utilizes the Avalanche tech stack, enabling sub-second transaction finality and processing over 10,000 transactions per second. Emin Gün Sirer, Founder and CEO of Ava Labs, noted that this solution raises the bar for transparency in a trillion-dollar industry.
About Nazara Technologies
Nazara Technologies, an early backer of Growth Protocol and India's only publicly listed gaming company, has already launched two of its gaming products on the platform. Nitish Mittersain, CEO of Nazara, stated that through Growth Protocol they help advertisers reach players with utmost efficiency and trust.
The launch of Growth Protocol has the potential to bring significant changes to digital advertising by ensuring transparency and efficiency. This platform may alter the way brands interact with users online.
