Samsung Electronics has announced its upcoming Galaxy Unpacked event on July 9, where the company is expected to introduce new foldable smartphones and other Galaxy devices.
New Galaxy Z Flip 7 and Z Fold 7 Devices
The event will focus on the new Galaxy Z Flip 7 and Galaxy Z Fold 7 models, which are expected to feature improved design and functionality, helping Samsung maintain its leadership in the foldable smartphone market. Rumors suggest that the external display on the Galaxy Z Flip 7 will be larger and more functional.
AI Integration
In addition to hardware, Samsung is working hard on AI integration. Tools within the Galaxy AI suite are expected to change how consumers interact with their devices. Reports suggest Samsung is close to a deal with Perplexity to install their AI assistant on certain devices.
Competition in the Foldable Smartphone Market
While Samsung remains a leading player in the foldable market, competition is heating up. Chinese brands such as Honor are aggressively launching their foldable devices. In the United States, Google is also set to launch its Pixel 10 Pro Fold, providing a serious challenge to Samsung. There are also rumors that Apple is developing its own foldable iPhone, which could disrupt the market.
Samsung aims to strengthen its position in the foldable smartphone market with new devices and AI integration, but competition from other manufacturers, including Google and Apple, is intensifying.
