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Launch of USD1 Loyalty Hub by MiL.k on BNB Chain

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by Giorgi Kostiuk

8 hours ago


MiL.k Partners Co., Ltd. has announced the launch of its USD1 Loyalty Hub rewards platform on BNB Chain, offering users a way to earn bonuses based on the stablecoin USD1.

Overview of USD1 Loyalty Hub

The USD1 Loyalty Hub represents a fully on-chain platform built around the stablecoin USD1, expanding MiL.k's presence in the Web3 space. With over 1.5 million users in Web2 and partnerships with major companies, MiL.k is making a strategic move to broaden reward models within the Web3 ecosystem.

Rewards Accumulation Mechanism

The USD1 Loyalty Hub allows users to accumulate M-USD1 Points simply by holding or trading USD1 through PancakeSwap V3, particularly in the USD1-BNB and USD1-MLK trading pairs. Points are calculated daily based on a UTC snapshot and distributed proportionally with a minimum threshold of 50 points required to qualify for rewards. Qualified users can redeem their points for MiL.k’s utility token, MLK.

MiL.k's Strategy in Web3

With the launch of the USD1 Loyalty Hub, MiL.k aims to establish a core loyalty infrastructure within the BNB Chain ecosystem. This move not only aims to strengthen MiL.k's on-chain presence but also unlocks new cross-border engagement opportunities by leveraging reward mechanics familiar to millions of Web2 users. "The USD1 Loyalty Hub is just the beginning of our on-chain loyalty vision," said Jungmin Cho, CEO of MiL.k Partners Co., Ltd.

The USD1 Loyalty Hub by MiL.k marks an important step towards the integration of Web3 technologies, offering new reward opportunities for users and solidifying the company's stance in the blockchain sector.

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