US-listed LQR House has invested $1 million in Bitcoin and is now accepting crypto payments on its platform CWSpirits.com. This move reflects a growing trend among corporations to adopt digital assets for portfolio diversification.
LQR House's Bitcoin Investment
LQR House announced a $1 million investment in Bitcoin as part of its asset management strategy. This step is aimed at hedging against inflation and diversifying the portfolio, aligning the company with corporations like MicroStrategy and Metaplanet.
Crypto Payment Implementation
In addition to investing in Bitcoin, LQR House has begun accepting crypto payments on CWSpirits.com. Customers can now purchase alcoholic beverages using digital currency. The company plans to retain up to $10 million in Bitcoin to secure cryptocurrency transactions.
Trends in Crypto Investments
LQR House's decision supports the growing wave among corporate leaders like MicroStrategy and Metaplanet, which are actively increasing their crypto reserves. For instance, MicroStrategy recently acquired an additional 51,780 BTC.
LQR House's steps towards implementing Bitcoin and crypto payments highlight its commitment to innovation and adaptation to modern financial trends, following the example of leading global companies.
