Cryptocurrency platform Luno has announced its re-entry into the Kenyan market following its previous operation under the name BitX between 2013 and 2014.
Announcement of Luno's Return
Luno Kenya’s Country Manager, Apollo Sande, expressed delight about the company’s impact on the local scene, noting that Kenyan customers can look forward to a crypto experience built around security, transparency, and responsible innovation.
"*We’re excited to officially relaunch in the Kenyan market. Our goal is to make crypto accessible, transparent, and trusted by offering the tools, education, and platforms users need to make informed investment decisions*,” Sande said.
Luno's Role in the Development of Kenya's Crypto Industry
Luno’s relaunch in Kenya comes when the country’s parliament is reviewing the Virtual Asset Service Providers (VASP) Bill, 2025, which would require companies to register with both the Capital Markets Authority (CMA) and the Central Bank of Kenya (CBK). Luno reaffirmed its commitment to working with Kenyan regulators and other players in the industry to cultivate a sustainable environment for crypto growth.
"*Kenya has already established a strong foundation with the forthcoming Virtual Assets Service Providers Bill and Crypto Tax. We have actively participated in the discussions and working groups that led to these developments over the years*,” the company noted.
Future of Luno in Kenya and Global Intentions
While Luno previously operated as a hybrid crypto platform, it has been restructuring its operations to establish a solid base in Africa. In 2024, it was granted a crypto-asset service provider (CASP) license in South Africa and is currently awaiting a provisional license in Nigeria through the Securities and Exchange Commission’s Accelerated Regulatory Incubation Programme.
"*We would be honoured to continue working alongside regulators and the industry to shape future licensing frameworks and ongoing regulatory advancements. Much work remains to be done*,” Luno said.
Luno's return to Kenya highlights the company's intention to contribute to the development of a safe and transparent cryptocurrency industry. The platform has already established a reputation on a global scale and intends to continue working with regulators to create conditions for further growth in the Kenyan market.
