DDC Enterprise Limited and Animoca Brands have announced a strategic partnership worth $100 million to optimize Bitcoin assets.
Nature of the Partnership
DDC Enterprise, known as a leading Asian e-commerce firm, has announced a strategic partnership with Animoca Brands. According to their official release, the companies have signed a non-binding memorandum of understanding, wherein DDC will allocate $100 million to develop Bitcoin strategies for Animoca Brands. This collaboration aims to optimize the yield from the Bitcoin assets held by Animoca Brands.
Role of Yat Siu in the Strategic Council
As part of the partnership, DDC has invited Animoca Brands co-founder Yat Siu to join its newly formed Bitcoin Visionary Council. His role is to provide guidance and support regarding the development of the web3 platform's Bitcoin treasury.
> "The addition of Yat Siu to our newly formed Bitcoin Visionary Council brings exceptional industry experience and network value that will strengthen our strategic direction and help guide our treasury and Bitcoin ecosystem initiatives," said Ms. Norma Chu, chairwoman and CEO of DDC.
Growing Popularity of Bitcoin Among Companies
Current market trends show a growing number of public companies incorporating Bitcoin into their assets. Many firms are inspired by the example of Strategy, formerly MicroStrategy, which held 597,325 BTC as of June 30, 2025, acquired for over $42 billion. According to data tracking corporate Bitcoin treasuries, public companies acquired 131,000 bitcoins in the second quarter of 2025, representing an 18% increase in corporate Bitcoin holdings.
The partnership between DDC Enterprise and Animoca Brands highlights the increasing importance of Bitcoin as a corporate asset and showcases new investment opportunities in web3 technologies.
