The newly launched platform Make Brand on Solana offers a novel approach to startup financing, allowing investment in emerging brands through decentralized methods.
A Shift Away from Venture Capital
For decades, startup funding has relied heavily on venture capital. However, this model often creates significant barriers for early-stage founders, such as giving up equity and navigating selective investor networks. Make Brand challenges this by promoting an open funding model where early supporters can back brand creators directly.
How Make Brand Works
Make Brand operates through a tokenized system called Token DPA (Debt Payable by Assets), facilitating revenue sharing between brand creators and token holders. Investors use the $BRAND token, which serves as both an investment tool and a governance mechanism. Key features include automated returns through smart contracts, investor dashboards, and brand evaluation models.
Future Outlook of the Platform
Make Brand is preparing for its public beta launch in Q3 2025, aiming to onboard brand creators in sectors such as fashion and beauty. Future developments include NFT-linked products, secondary trading infrastructure for brand equity, and DAO-based governance modules.
Make Brand's innovative approach to crowdfunding offers accessibility and transparency that could reshape the future of startup financing.
