Mastercard announced a partnership with Chainlink to implement a system that allows their clients to directly purchase cryptocurrency. This move could significantly simplify access to digital assets.
Partnership of Mastercard and Chainlink
The collaboration between Chainlink and Mastercard provides an opportunity for 3 billion users to purchase cryptocurrency onchain directly. This integration, supported by a consortium of Web3, offers a non-custodial way to convert fiat currencies into cryptocurrency.
Swapper Finance serves as the platform for this service, while ZeroHash provides liquidity and onchain crypto services. According to a Chainlink Labs spokesperson, the interface design is focused on users rather than just crypto enthusiasts.
Mastercard's Crypto Adoption Strategy
Mastercard is implementing its strategy for adopting blockchain technologies by transitioning to more practical and accessible solutions. In early 2025, the company partnered with Kraken to issue crypto debit cards in Europe and the UK. It has also partnered with MetaMask to introduce self-custody crypto cards, allowing users to hold their digital assets. In February, Mastercard reported tokenizing 30% of all transactions for 2024, underscoring its increasing reliance on blockchain solutions.
Market Competition in Cryptocurrencies
Visa, Mastercard's main competitor, is also actively strengthening its position in the cryptocurrency segment. In late 2024, Visa partnered with Coinbase to enable instant crypto deposits and withdrawals and launched a Web3-focused digital asset platform. Despite the growing competition, Mastercard's collaboration with Chainlink may prove to be a pivotal move as the company aims to make cryptocurrency more accessible to a wider audience.
The collaboration between Mastercard and Chainlink signals a new phase in integrating cryptocurrencies into everyday financial practices, which could significantly change users' perceptions of digital assets.
