At the Bitcoin Conference in Las Vegas, Strive Asset Management CEO Matt Cole urged Meta CEO Mark Zuckerberg to consider adding Bitcoin to the company's balance sheet.
Need for Bitcoin in Corporate Balances
In his address, Cole emphasized that the need to add Bitcoin to corporate balance sheets has become especially relevant. He stated, 'The case for putting Bitcoin on your corporate balance sheet has never been stronger.'
Macroeconomic Factors and Inflation
Cole cited macroeconomic issues like global debt and currency devaluation as key drivers for companies to rethink their cash reserve strategies. 'Bitcoin is currently over a $2 trillion market cap. When you look at the macro picture, we have a global fiat debt crisis,' noted Cole.
Link to Artificial Intelligence and Innovation
Additionally, Cole connected his message to the theme of artificial intelligence, highlighting that Meta has already taken steps in this direction. 'I applaud you for changing your name from Facebook to Meta,' he stated, emphasizing the importance of adapting to technological changes.
In closing his address, Cole called for Meta's leadership to adopt a bold corporate approach to Bitcoin treasury management, stressing that companies failing to adapt risk being left behind.
