American toy manufacturer Mattel has teamed up with tech giant OpenAI to create smart toys powered by artificial intelligence. This partnership promises to change the way children play.
Foundation of the New Partnership
The partnership between Mattel and OpenAI aims to leverage advanced technologies to develop innovative products under well-known company brands. The first AI-integrated toys are expected to debut by the end of this year.
Plans for Innovative Toy Development
It is anticipated that the new technology will enable the creation of more interactive toys and digital assistants inspired by Mattel characters. Josh Silverman, the company's chief franchise officer, stated: "We plan to announce something towards the tail end of this year, spanning both physical products and experiences."
Child Safety and Protection
Both companies emphasize the importance of ensuring child safety, as the toys are intended for young audiences. Mattel will retain full responsibility for the ideas and production of toys, ensuring their safety and compliance with standards.
Thus, the partnership between Mattel and OpenAI promises to expand the range of toys while making them more interactive through the use of innovative technologies, with a major focus on child safety.
