McAfee has issued a warning about the rise in scams exploiting deepfake technology, which involve the images and voices of American celebrities. These videos can mislead viewers, posing significant risks to consumers.

How Are Deepfakes Created?

Deepfake technology uses artificial intelligence to mimic both the appearance and voice of individuals, making it difficult to identify genuine content.

Which Celebrities Are Most Affected?

McAfee's Celerity Hacker Hotlist reveals that popular figures like Scarlett Johansson, Kylie Jenner, and Taylor Swift are among the most targeted. Other notable names include Anya Taylor-Joy, Tom Hanks, and Johnny Depp, also exploited for fraudulent schemes.

How to Protect Against Deepfake Scams?

Users should be wary of engaging with videos offering too-good-to-be-true deals and avoid suspicious online content to protect themselves against these threats.

Staying informed about these fraudulent tactics is essential for safeguarding against potential financial and reputational repercussions.