Brazilian fintech firm Méliuz has announced raising 180 million reais (approximately 32 million USD) in a follow-on share offering aimed at purchasing Bitcoin. This highlights the growing interest from traditional businesses in digital assets.
Méliuz's Bitcoin Investment
According to a recent filing, Méliuz priced its share offering at 7.06 reais per share, a 5% discount from its closing price on Thursday. The funds raised will be used to acquire more Bitcoin, with the company already holding 320.25 BTC from previous investments. The decision to raise capital for Bitcoin purchases demonstrates the company's strong conviction in the long-term value of this digital asset.
Growing Interest in Crypto in Brazil
Brazil has emerged as a significant player in the Latin American cryptocurrency market. As regulatory clarity improves, there has also been an increase in public interest in the crypto sector. Méliuz is following this trend, which has seen wider interest in digital asset investments among both individuals and corporations.
Corporate Strategies in the Crypto Market
Despite the volatility in the crypto market, the growth potential of Bitcoin remains a key driver of its adoption by companies. Investing in Bitcoin can be seen as diversification away from traditional securities and currencies. Corporations like Strategy are also accumulating Bitcoin, setting precedents for other corporations looking to add digital assets to their treasuries.
Méliuz’s decision to purchase Bitcoin reflects a broader trend among corporate investors seeking ways to diversify and protect their assets. This trend is expected to continue with the growing popularity of cryptocurrencies in Brazil and beyond.
