Meliuz, a company from Brazil, has announced a new strategic initiative aimed at long-term growth through Bitcoin investments. The company plans to allocate up to 10% of its cash reserves for acquiring Bitcoin.
Meliuz's Investment in Bitcoin
Meliuz, known for its cashback and financial technology services, spent $4.1 million to purchase 45.72 BTC at an average price of $90,296 per Bitcoin. This move reflects the company's confidence in Bitcoin's potential as a means for achieving long-term growth.
Board Appointments and Changes
Earlier, on March 3, Meliuz made changes to its leadership team by inviting Guilherme Bandeira, a well-known Bitcoin advocate, to the board of directors. Bandeira noted that Bitcoin could become an even better alternative to the Brazilian real, highlighting its growing role as a hedge against traditional currencies.
Bitcoin Treasury Efficiency Metrics
A key effectiveness indicator for companies using Bitcoin-based treasury strategies is BTC Yield. This metric assesses how effectively a company increases its Bitcoin assets without diluting shareholders' stake. This allows shareholders to benefit from the cryptocurrency's appreciation rather than issuing new shares.
Meliuz's strategy regarding Bitcoin demonstrates the company's commitment to exploring new ways to enhance its market value and shield against traditional currency volatility. These steps position Meliuz for long-term success and sustainable growth.
