A recent Gemini report reveals that meme coins, often viewed as fringe assets, are significantly contributing to the onboarding of new cryptocurrency users. The study surveyed over 7,200 consumers across six countries, unveiling intriguing trends.
Meme Coin Popularity by Country
The report indicates that 94% of meme coin holders also own other cryptocurrencies, suggesting their role in attracting new users. In the United States, 31% of those who now hold both meme coins and traditional cryptocurrencies stated that their first purchase was a meme coin. Similar data was noted in other countries: Australia and the UK reported 28%, Singapore at 23%, Italy at 22%, and France at 19%.
Regulatory Shifts and Rising Interest
The report also highlighted a steady growth in crypto ownership in recent years, especially in Europe. In the UK, crypto ownership rose from 18% in 2024 to 24% in 2025. France followed a similar growth trajectory, moving from 18% to 21%. Analysts attribute this growth partly to the implementation of the EU's MiCA framework, which provides regulatory clarity.
Political Influence on Crypto Investment
Another significant factor shaping investor sentiment is political leadership. Former U.S. President Donald Trump has shifted his tone and policies regarding digital assets, initiating the creation of a 'Strategic Bitcoin Reserve.' According to Gemini, 23% of non-crypto owners indicated that Trump's proposals increased their confidence in crypto as an asset class.
The phenomenon of meme coins complicates the conventional understanding of how novice investors enter the cryptocurrency landscape. Their role extends beyond speculation, as they may serve as a means for deeper engagement with financial tools and technologies.
