Andrew Bosworth, CTO of Meta, believes that 2025 will be decisive for the company's AR and VR technologies. His insights and recent achievements of Reality Labs are attracting industry interest.
Andrew Bosworth’s View on 2025 for Reality Labs
Andrew Bosworth, a long-time Meta engineer, emphasized that 2025 could be crucial for the Reality Labs division. He stated that this will be a year when the company will either achieve significant success or face serious problems. In a recent interview, Bosworth said, “We’ll judge at the end of the decade, but this does feel like the pivotal year.”
Early Wins: Meta’s Smart Glasses Breakthrough
Meta has achieved success with its partnership with Ray Ban to create AI-powered smart glasses. Since their launch in October 2023, over 2 million pairs have been sold. These glasses outperformed traditional Ray Ban models even before AI features were added, generating excitement among consumers and competitors.
The Competitive Landscape for Meta AR VR
The success of Meta's smart glasses has intensified competition in the market. Google has announced partnerships with Gentle Monster and Warby Parker for its own smart glasses based on Android XR, while Apple plans to release its smart glasses in 2026. Bosworth noted, “Suddenly, we go from toiling in the realms of obscurity to being very much in the world with a product that is very attractive to consumers, and thus competitors.”
The year 2025 is expected to be defining for Meta's AR and VR efforts. Early product success, rising competition, and a focus on internal execution create interesting prospects for Reality Labs.
