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Metaplanet Launches Aggressive Bitcoin Accumulation Strategy

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by Giorgi Kostiuk

5 hours ago


Japanese company Metaplanet has announced a $5 billion allocation for its U.S. subsidiary aimed at accumulating Bitcoin. This decision highlights the company's strategic shift towards digital assets.

Metaplanet's Expansion Strategy

Metaplanet, previously focused on hospitality, is now pivoting towards digital assets, particularly Bitcoin. The approval of an additional $5 billion for Bitcoin purchases underscores its commitment to BTC-based treasury management. This bold move aligns with the '555 Million Plan,' aiming for a significant BTC holding.

Bitcoin Accumulation Goals

The U.S. subsidiary of Metaplanet is responsible for executing the Bitcoin purchases, aiming to hold 210,000 BTC by 2027. As of June 2025, Metaplanet already holds at least 11,111 BTC and seeks to significantly expand this figure over the next two years.

Impact on Bitcoin Market

Metaplanet's decision noticeably impacts Bitcoin, the primary asset targeted by its financial maneuvering. Previous Bitcoin purchases have led to short-term volatility in its share price, exemplified by a 5% drop following a recent BTC acquisition. The company's Bitcoin strategy has yielded a 121.1% return year-to-date.

Thus, Metaplanet's Bitcoin accumulation strategy and substantial allocation of funds underscore a growing trend among corporate market participants towards aggressive investments in cryptocurrency.

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