Cryptocurrency exchange MEXC has reported a significant increase in trader activity in Q1 2025 following the launch of its zero fee campaign.
User Activity Growth
In the first three months of 2025, MEXC witnessed a 17.8% increase in monthly active traders and a 170.2% surge in trading volume, attributed to the introduction of popular trading pairs, indicating heightened user interest.
Top Trading Pairs
The report indicated that the most active trading pairs included SOL/USDT, DOGE/USDT, and ADA/USDT. The SOL/USDT pair saw the highest trading volume increase of 185.62%, accounting for 19% of total futures trading volume.
Campaign Success and Impact
The zero fee campaign positively impacted MEXC's market share, with AIXBT/USDT leading with a 331% increase. The campaign's success is attributed to the precise selection of trading pairs and a simplified fee structure, significantly increasing trader participation and liquidity on the platform.
MEXC's zero fee campaign demonstrated its effectiveness, leading to significant growth in both trading volume and user activity. The exchange will continue to analyze campaign results and explore new opportunities to enhance user experience.
