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Michael Saylor's Strategy: MicroStrategy's Bitcoin Journey

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by Giorgi Kostiuk

9 hours ago


Michael Saylor, Executive Chairman and co-founder of MicroStrategy, has turned the company into the largest corporate bitcoin holder. Starting in 2020, MicroStrategy made bold financial moves to acquire nearly half a million BTC.

The Beginning: 2020

On August 11, 2020, MicroStrategy made its first bitcoin purchase: 21,454 BTC for $250 million, at an average price of $11,653 per BTC. This marked a new era for Saylor and the company.

The Risky Investments: 2021-2023

In 2021, MicroStrategy acquired billions worth of BTC. Despite the market downturn in 2022, the company continued its investments. By April 2023, it held 140,000 BTC.

Under Way: 2024-2025

In 2024 and 2025, MicroStrategy made several large purchases, including 55,500 BTC in November 2024. As of March 2025, the company holds 499,226 BTC.

Today, MicroStrategy's bitcoin holdings are valued at $35.9 billion with an unrealized profit of $2.8 billion. While Saylor's strategy is controversial for some, it proves profitable as of now, marking the company a financial revolution symbol.

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