Michael Saylor, chairman of Strategy, expressed the view that Apple should consider investing in Bitcoin as a way to improve the results of its stock buyback program.
Saylor's Opinion on Apple's Stock Buyback
Michael Saylor stated that Apple should invest in Bitcoin to offset the weak performance of its stock buyback program. The commentary was prompted by criticism of the program by Jim Cramer. Saylor believes that such an investment could help improve the company’s financial metrics.
Current Status of Apple and Bitcoin Shares
Since the beginning of 2025, Apple shares have fallen by 18%, while Bitcoin's price has increased by over 11%. These figures highlight the stark contrast in the performance of both assets over the specified period.
Growing Acceptance of Digital Assets by Traditional Companies
An increasing number of traditional sector companies are beginning to adopt and utilize digital assets. For instance, fitness equipment manufacturer Interactive Strength announced plans to establish the world’s largest corporate treasury of Fetch.ai tokens, raising up to $500 million.
Thus, Michael Saylor's suggestion for Apple to purchase Bitcoin highlights the growing recognition of digital assets within business. While Apple's shares continue to decline, Bitcoin shows stable growth.
