Strategy, formerly MicroStrategy, has expanded its Bitcoin holdings, acquiring an additional 20,356 BTC for $1.99 billion.
MicroStrategy’s Bitcoin Accumulation Strategy
Since August 2020, MicroStrategy has been the first publicly traded company to use Bitcoin as a primary treasury reserve asset. Notable acquisitions include purchases in 2024 and February 2025, bringing the total holdings to 499,096 BTC, representing 2.3% of Bitcoin's total supply cap and 2.5% of its circulating supply.
21/21 Plan and Future Purchases
As part of the '21/21 Plan,' MicroStrategy issued $2 billion in convertible notes to further acquire Bitcoin, aiming to raise $42 billion over the next three years. Despite a $670 million loss in late 2024, the firm remains committed to increasing its Bitcoin reserves.
Unrealized Gains and Institutional Investment
With nearly 500,000 BTC, MicroStrategy has unrealized gains of over $14.8 billion. Institutional interest is demonstrated by 12 U.S. states holding MicroStrategy stock in their pension funds, totaling $330 million in investments by the end of 2024.
MicroStrategy continues to be a leading advocate for Bitcoin, strategically increasing its cryptocurrency holdings.
