MicroStrategy has announced a new role of Bitcoin Advocacy Manager as part of its strategy to expand its cryptocurrency holdings.

New Role at MicroStrategy

Led by Michael Saylor, MicroStrategy is searching for a specialist to organize its annual "Bitcoin for Corporations" conference and develop educational programs to enhance corporate Bitcoin acceptance. This role also involves establishing a Bitcoin community hub in Washington, D.C.

Bitcoin for Corporations Conference

The "Bitcoin for Corporations" conference hosted by MicroStrategy continues to attract pro-Bitcoin corporate entities. Japanese corporation Metaplanet joined the campaign in July and has accumulated over 500 BTC since May 2024, indicating significant corporate interest in Bitcoin adoption.

Bitcoin Accumulation Strategy

Since initiating its significant Bitcoin acquisition journey in 2020, MicroStrategy remains at the forefront of this trend. As of September, the company holds 252,220 BTC, purchased at an average price of $39,266 per Bitcoin, totaling $9.9 billion; with Bitcoin currently trading at $62,067, the value of their holdings is now approximately $15.6 billion.

MicroStrategy's aggressive Bitcoin acquisition strategy supports their long-term vision of promoting Bitcoin as a corporate asset, especially through new initiatives like this advocacy role and the conference.