The Nasdaq-listed Murano hotel chain has announced its intention to add Bitcoin to the company's assets and consider accepting BTC as a payment method.
Murano's Bitcoin Acquisition Strategy
According to a recent press release, Murano has already acquired 21 BTC, valued at approximately $2.27 million at the current time. Additionally, the company plans to execute a standby equity purchase agreement of up to $500 million with Yorkville to fund its BTC initiatives.
Planned BTC Initiatives
The company is also exploring the possibility of accepting BTC as a payment method and developing Bitcoin reward programs, particularly concerning its hotel operations. Murano plans to conduct sale and leaseback transactions to unlock funds for long-term Bitcoin accumulation while maintaining its real estate and hotel management strategy.
Statements from Company Leadership
Murano's Chairman and CEO, Elias Sacal, noted that the new Bitcoin treasury strategy will complement the firm’s core business model based on real estate and hospitality. He also stated, "We see Bitcoin as a transformative asset that not only offers long-term growth potential but also strengthens our balance sheet against inflation and systemic risk."
Thus, Murano is joining a global trend of companies looking to integrate Bitcoin into their financial strategies and exploring its commercial applications.
