Netflix has integrated generative AI for visual effects in its Argentine series The Eternaut, highlighting the role of technology in production efficiency.
Integration of AI in The Eternaut
Netflix utilizes generative AI for the first time in its new series The Eternaut, announced by Co-CEO Ted Sarandos. This innovation aims to enhance visual effects while adhering to budgetary constraints.
Accelerating the Production Process
With the adoption of new technologies, production can accelerate tenfold. 'We believe that AI represents an incredible opportunity to help creators make films and series better, not just cheaper,' says Sarandos.
Debate on Industry Standards
The rollout of AI in production raises discussions about its impact on industry standards, especially against the backdrop of disputes between filmmakers and new technologies. Concerns exist that the use of AI might alter the work dynamics within the industry.
The integration of generative AI in series like The Eternaut marks a significant advancement in technology within film production. However, it also sparks crucial debates about the future of the industry.
