PropellerAds has recently announced the launch of a new advertising format in Telegram Mini Apps, targeting a crypto-oriented audience.
Ads in Telegram Mini Apps
Telegram Mini Apps are lightweight applications hosted within the Telegram messenger. Users can access a wide range of services, including crypto wallets and DeFi platforms, without leaving the app. PropellerAds' new advertising solution allows brands to reach this highly engaged audience through ad formats integrated into Mini Apps, such as interstitial ads, task-list placements, and banners.
New Opportunities for Crypto Advertising
PropellerAds’ integration with Telegram Mini Apps offers a new way for advertisers in the crypto and blockchain space to reach a global audience, including key regions like Europe, India, and parts of Africa. The platform supports multiple pricing models, including CPC and CPA Goal, allowing advertisers to choose the optimal format for their campaign objectives.
Role of Mini Apps in the Telegram Ecosystem
Telegram's ecosystem is uniquely positioned for crypto advertisers. Many Telegram Mini Apps operate on the TON blockchain, meaning users are familiar with crypto wallets and blockchain-based transactions. This creates a highly receptive audience for crypto-related offers.
With the launch of ads in Telegram Mini Apps, PropellerAds provides crypto advertisers with the opportunity to expand their campaigns by reaching an engaged audience.
