In July 2025, the Bitcoin market is experiencing a notable increase in interest from new buyers who have accumulated 140,000 BTC. However, retail interest remains at a historically low level.
New Bitcoin Buyers and Aggressive Dip-Buying
According to data from analytics firm Glassnode, fresh capital continues to enter the Bitcoin market, and in the past two weeks, the supply held by new BTC buyers has risen by 2.86%, increasing from 4.77 to 4.91 million BTC. The report states, 'Fresh capital continues to enter the market, supporting the latest price breakout.'
Lack of Retail Interest in Bitcoin
Despite price surges above $100,000, retail investors remain sidelined. Google Trends data shows that interest in Bitcoin is still at a low level. While there has been a slight uptick in recent weeks, it does not reach the levels observed over the past five years.
Shifts in Investor Interest
While interest in Bitcoin remains relatively weak, many retail investors are shifting their attention to altcoins, particularly Ethereum. Research firm Santiment reports a significant increase in social media mentions of altcoins and higher price targets, while mass interest in Bitcoin has shifted toward Ethereum.
Thus, in July 2025, there is an increase in new buyers entering the Bitcoin market, despite persistently low retail investor interest. This phenomenon may indicate potential changes in market trends in the coming months.
