Coinbase has announced a new support service aimed at VIP clients, called Coinbase Concierge. This premium product provides access to personal advisors for problem-solving and strategic support.
What is Coinbase Concierge?
Coinbase Concierge is a premium support program that gives access to personalized advisors for the exchange's most valuable clients. CEO Brian Armstrong confirmed that the program is already being tested on a small group of users, and the feedback has been positive. The service will be rolled out gradually to Coinbase One subscribers and high-net-worth clients.
Cyber Attack and Its Security Consequences
In late May, Coinbase faced a serious security issue. Reports indicate that attackers were able to bribe and recruit support contractors in other countries using social engineering techniques to gain personal information of less than 1% of users. While no private keys, passwords, or funds were compromised, the leak of information such as home addresses and account balances raised significant concerns and discussions about the potential links to real-world threats, including kidnappings and extortion attempts.
Coinbase's Legal Issues and Building Client Trust
Coinbase is also facing legal challenges: a lawsuit has been filed in Illinois alleging violations of biometric privacy laws. These legal troubles add pressure on the exchange, which seeks to restore client trust following the recent incidents and surge of negative news.
The launch of Coinbase Concierge showcases the company's intention to provide a higher level of service for its most valuable clients. However, recent security issues and legal disputes cast doubt on the ability to restore the lost trust of users.
