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New FCA Rules to Transform the Financial Advice Landscape in the UK

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by Giorgi Kostiuk

7 hours ago


The Financial Conduct Authority (FCA) has introduced new rules that will significantly alter the landscape of financial advice in the UK, allowing companies to offer generic recommendations.

General Changes to the Financial Market

The FCA described these new rules as a 'once-in-a-generation' amendment for the UK financial market. They will permit companies to suggest recommendations to groups holding significant cash amounts, encouraging them to invest in shares to achieve better returns.

Using Targeted Support

Research indicates that around seven million UK adults have more than £10,000 in cash savings and no investments. The FCA aims to provide targeted support for this demographic, allowing many investors to access necessary financial advice without incurring high costs.

Experts' Opinions on the New Rules

Dan Olley, CEO of Hargreaves Lansdown, stated that these changes will significantly influence the establishment of a healthy investment culture in the country. He noted that many individuals find themselves in a situation where they cannot afford financial advice but need additional support. James Daley from Fairer Finance expressed hope that the changes would be implemented with strong consumer protections, emphasizing the importance of customer safety. Jon Cleborne from Vanguard also supported the initiative, highlighting its importance in helping more people engage in long-term investing.

The proposed changes by the FCA in financial advice seek to enhance investment accessibility for a broader audience, which experts believe could significantly alter the market situation.

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