Google will soon update its cryptocurrency advertising policy in the European Union, introducing new requirements in line with the Markets in Cryptoassets (MiCA) regulation.
New Advertising Requirements for Cryptocurrency
Starting April 23, advertising of cryptocurrency exchanges and wallets in the EU will only be available to those companies that obtain official authorization as Crypto Asset Service Providers (CASP) under MiCA.
Verification Process for Advertisers
All advertisers must undergo Google's verification process to be eligible to run ads for crypto-related products within EU countries. Google emphasizes that any violations of the new policy will lead to a warning period of at least 7 days before potential account suspension.
Impact of Changes on the Crypto Market
Google's policy changes may serve as a model for other major platforms in their adjustments to tightening cryptocurrency regulations worldwide. Firms without CASP status will be banned from advertising their services via Google Ads in the EU from April 23.
Google's updates to its cryptocurrency advertising policy underline the need for compliance with new standards and regulatory measures, reflecting a changing legislative landscape in the realm of crypto assets.
