Tether plans to launch a new stablecoin aimed specifically at the U.S. market by late 2025. This announcement was made by CEO Paolo Ardoino at the Token2049 conference in Dubai.
Tether's Plans for U.S. Stablecoin Launch
The new Tether stablecoin will be focused exclusively on the American market, diverging from existing international offerings. The launch is scheduled for 2025, reflecting the company's adaptation to regulatory conditions.
U.S. Market Entry Strategy
The planned stablecoin launch could positively impact Tether's presence in the U.S. The company emphasizes its engagement with lawmakers, including meetings with Senator Bill Hagerty, highlighting its lobbying strategy aligned with the GOP's GENIUS Act.
Lessons from Past Regulatory Challenges
In 2021, Tether faced regulatory scrutiny, leading to an $18.5 million settlement with New York's attorney general. This past challenge informs the company's current efforts to comply strategically with U.S. regulations.
Tether aims to strengthen its presence in the U.S. market by applying lessons from the past and adapting to the evolving legislative landscape.
