At the end of 2024, the cryptocurrency market experienced a notable surge in investment, marking the beginning of a new bullish phase driven by meme coins and AI-related tokens.
Cryptocurrency Market on the Rise
In 2024, the crypto market saw a significant influx of capital, marking the onset of a new bullish trend. This surge was driven by increased investor interest in meme coins and AI-related tokens. Bitcoin reached a new all-time high of $108,786 in early 2025, while Ethereum and other major altcoins also saw steady gains.
Centralized Exchanges' Strategies
Centralized exchanges raced to list trending tokens to capitalize on market momentum. A report by TokenInsight revealed MEXC's dominance in the speed and success of new token listings. In 2025, Coindesk data indicated that MEXC captured the largest market share among centralized exchanges.
Adapting to Market Dynamics
While companies like Binance and OKX adopt more cautious strategies focusing on stability, MEXC aims for a balanced approach by actively supporting high-potential projects. This supports market growth and innovation, helping the exchange to remain competitive.
In the rapidly shifting market, exchanges are focusing on blending risk management with proactive support for promising projects to navigate current challenges and future opportunities effectively.
