The New York Red Bulls and Sports Illustrated Tickets have formed a 13-year partnership with Avalanche, focusing on blockchain technology innovations.
Stadium Naming and Partnership
Under the new partnership, Red Bull Arena in Harrison, NJ, will be renamed to 'Sports Illustrated Stadium.' This marks the first time Sports Illustrated has entered a stadium naming rights deal in its 70-year history.
Blockchain Integration in Ticketing
The main highlight of the partnership is the integration of Avalanche blockchain technology into event ticketing and management. Starting in 2026, all events at Sports Illustrated Stadium will utilize Sports Illustrated Tickets' 'Box Office' network, based on Avalanche's blockchain. This comprehensive event management system, created in collaboration with Ava Labs, will make the stadium the first to fully implement blockchain-powered tickets. The Avalanche blockchain will enhance ticketing by offering secure, efficient, and interactive solutions. Tickets will become dynamic digital assets, unlocking exclusive perks and personalized content, creating a new standard for fan engagement.
Future of the Sports Arena and Fan Experience
The long-term partnership will enhance fan access with streamlined digital ticketing, exclusive events, and immersive experiences, positioning Sports Illustrated Stadium as a top destination for sports and entertainment. Attendees will also receive a digital Sports Illustrated Fan Cover as a memorable keepsake. Furthermore, the VIP hospitality area 'Club SI' will offer premium experiences, including live entertainment, food, drinks, and family-friendly packages.
The partnership between New York Red Bulls, Sports Illustrated, and Avalanche opens new possibilities for integrating blockchain technology into the sports industry. This collaboration will not only enhance the stadium experience for visitors but also pave the way for further innovations in event management.
