Nexo, a company focused on cryptocurrency management, has announced a partnership with DP World Tour, marking a new direction for sponsorship in golf.
Partnership Between Nexo and DP World Tour
The agreement between Nexo and DP World Tour is set for three years, until 2027. This is the first sponsorship deal in history between a crypto company and a golf tour.
Key Events and Tournaments
Starting in 2025, the partnership will cover six notable golf tournaments, including the Genesis Scottish Open featuring famous players like Rory McIlroy, Scottie Scheffler, and Matt Fitzpatrick.
Comments from Nexo Management
Antoni Trenchev, co-founder of Nexo, noted that this partnership aligns with the company's values related to precision and performance, which are also important in golf. He emphasized the importance of discipline and control in both fields: in sports and wealth management. Max Hamilton from DP World Tour added that Nexo's technology will help unite golf fans around the world.
The partnership between Nexo and DP World Tour highlights a new format of sponsorship in golf, emphasizing the importance of digital tools and innovations in engaging affluent audiences.
