The NFT market continues to show stable results despite falling trading volumes. In the first half of 2025, NFT sales reached $2.82 billion, indicating a shift towards a more mature and sustainable phase.
Strong Sales and Eroding Volumes
Trading volumes in the first half of 2025 reaffirm that the NFT market is still alive. While total sales for H1 2025 were $2.82 billion, slightly lower than the previous half, this is not a sign of disaster. The first quarter saw $1.59 billion raised, with the following quarter dropping to $1.24 billion. The average value per transaction remains stable between $80 and $100.
Less Speculation, More Usage
Despite a significant drop in trading volumes, which decreased by 45% in Q2 2025, the total number of sales rose by 78%. This indicates that NFTs are becoming more accessible to a broader audience. Aubrey Terrazas from Rarible pointed out that the market is becoming healthier with a focus on utility and community engagement over speculative trades.
Pop Culture as an Unexpected Driver
Sales of NFTs can be energized by pop culture, exemplified by Snoop Dogg, who sold nearly a million NFTs on Telegram in just 30 minutes, raising $12 million. This activity shows that NFTs can become powerful cultural marketing tools, creating real value and raising interest in the ecosystem.
Despite changing market dynamics, NFTs continue to develop and adapt. The shift from speculative trading to more sustainable and useful positions is a hopeful sign for the future of this technology.
