At Token2049 in Dubai, co-founders of Notcoin announced the end of tap-to-earn models, citing sustainability issues.
Issues with Tap-to-Earn and New Models
Notcoin co-founders Sasha and Vladimir Plotvinov declared the end of tap-to-earn models, stating they are unsustainable. Vladimir Plotvinov explained, "we're going to see different types of games, as tap-to-earn games are probably dead because they're not sustainable." As companies strive to create more engaging content, this trend may alter the landscape of Web3 gaming applications.
Impact of Sustainable Models on the Industry
This announcement signals significant changes in the gaming industry, pushing game developers to pivot toward sustainable models. It also affects the financial structure of new projects, altering tokenomics and user metrics. Adapting to evolving user preferences will be a key challenge for most developers.
Historical Problems with Player Retention
Despite an initial boom in Telegram games in 2024, retention issues quickly surfaced. Initially, simple earning mechanics drew attention, yet discounting these elements shows they do not provide long-term engagement. Experts predict that future Web3 games will integrate economic mechanics as secondary enhancements, focusing on social and interactive elements to maintain player interest.
In summary, the end of tap-to-earn models could catalyze the creation of more engaging and sustainable gaming applications, positively impacting the entire industry.
