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Nvidia's First Appearance at China's Supply Chain Expo: Strategic Moves Amid Market Changes

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by Giorgi Kostiuk

4 hours ago


Nvidia, known for its leadership in AI chip manufacturing, will participate in the third International Supply Chain Expo in China from July 16 to 20. The company aims to strengthen its market position amidst new trade restrictions.

Strategic Importance of Nvidia's Participation

Nvidia's attendance at the expo is vital for demonstrating its commitment to the Chinese market. In recent years, the company has been experiencing a decline in market share for AI chips in China, largely due to heightened US export controls aimed at restricting China's access to advanced chips.

Competition and Challenges in the Chinese Market

Nvidia's market share in China's AI chip sector has dropped significantly from 95% to 50% in recent months. This decline is attributed to increased control from the new US administration and the growing support for Chinese companies like Huawei, which are developing their own chips. Rivals are rapidly filling the void left by restrictions on Nvidia's products.

Future Plans for Nvidia in New Realities

In response to the challenging circumstances, Nvidia is developing specialized chips for China that comply with US regulations. The company is expected to introduce new models, such as the B20, and will continue to strengthen ties with Chinese stakeholders to maintain its market share.

In the face of fierce competition and rapidly evolving technologies amid geopolitical tensions, Nvidia's participation in China’s expo represents a critical step in regaining its foothold in the market. The company's future will depend on its ability to adapt to these new realities.

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