OpenAI, the developer of ChatGPT, has announced a feature that allows users to make purchases directly within the chat interface without leaving the application. This move signifies an effort to integrate e-commerce elements.
Introduction of Checkout Feature
According to Financial Times, OpenAI is working on creating a built-in checkout feature that will enable users to purchase items without leaving the chat interface. This update is part of a partnership with payment provider Shopify announced in April.
New Revenue Model
With the introduction of this feature, OpenAI plans to earn a commission from sellers for each sale made. This change is crucial for the company, which continues to operate at a loss despite a valuation of approximately $300 billion. Previously, subscription fees for premium services were the main source of income.
Market Competition Response
This initiative also raises the stakes for major companies like Google, as more people are turning to chatbots for searching and buying products instead of traditional search engines. However, details of the new feature are still in development and may change before the official release.
The introduction of a checkout feature in ChatGPT opens new opportunities for both OpenAI and users, who are looking for an improved online shopping experience.
