OpenAI has endorsed California's new bill that requires AI companies to add digital watermarks to AI-generated content. Chief Strategy Officer Jason Kwon announced OpenAI's support for the legislation.
What is the AB 3211 Bill?
The AB 3211 bill, known as the “California Digital Content Provenance Standards,” is a piece of legislation proposed by California to ensure transparency in the digital media sphere. Amid increasing scams and threats, including 'deepfakes,' the bill seeks to make a key distinction between AI-generated content and human-created content. The legislation mandates tech companies to embed watermarks in the metadata of the content.
AI Content vs. Human Content
OpenAI’s Chief Strategy Officer Kwon believes that the new bill would significantly benefit distinguishing between AI-created content and human-created content. He added that amid growing misinformation about political leaders, the introduction of the AI watermark bill would help understand the origin of the content and 'avoid confusion between human-generated and photorealistic AI-generated content.'
OpenAI's Opinion
Kwon expressed hope that the new bill's adoption would help support transparency in the digital space and ensure the safety and awareness of California's residents.
In conclusion, OpenAI's support for the AB 3211 bill reflects the company's commitment to transparency and protecting the public from misinformation. If passed, the bill could set important standards for identifying synthetic content online.
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