OpenAI is embroiled in controversy over using Studio Ghibli's style for AI-generated images, facing accusations of copyright violations and unethical competition.
Controversial Trend and Sam Altman's Involvement
The trend of generating AI images in the style of legendary Studio Ghibli animator Hayao Miyazaki sparked debates on copyright infringement and artistic rights. Even OpenAI's CEO, Sam Altman, joined in, humorously referring to himself as a 'twink Ghibli style' on social media. However, OpenAI soon began to restrict requests for Ghibli-style images.
Could Ghibli Sue OpenAI?
According to Rob Rosenberg, former general counsel at Showtime and AI law expert, Studio Ghibli may have legal grounds to sue OpenAI under the Lanham Act for false advertising and trademark infringement, as OpenAI's actions may create consumer confusion regarding endorsement or licensing by Studio Ghibli.
Ongoing Copyright Battles in AI
OpenAI faces multiple lawsuits over unauthorized use of data for AI training. A lawsuit from The New York Times exemplifies the legal challenges AI companies encounter. Other tech giants like Meta are also under scrutiny for allegedly using pirated books for their AI systems.
The outcome of the legal cases regarding 'fair use' could significantly affect the generative AI industry. AI developers may need to adjust practices to properly compensate copyright holders.