OpenSea, a leading NFT trading platform, announced the acquisition of startup Rally on July 8, 2025, to improve its mobile and token trading capabilities.
Acquisition Details
OpenSea has acquired Rally to broaden its presence in mobile and token trading. The deal involves integrating Rally's wallet and mobile technologies into the OpenSea platform. Chris Maddern, former Rally Co-founder/CEO, will join OpenSea as Chief Technology Officer, ushering in operational changes.
OpenSea's Strategy
The acquisition underscores OpenSea's strategy to enhance its existing infrastructure, particularly in the Ethereum ecosystem where NFTs and tokens primarily trade. As part of the deal, holders of Rally’s NFTs will benefit from OpenSea’s expanded loyalty programs. There’s potential for change in user engagement as the market responds to the expanded service offering expected through mobile-driven innovations.
CTO Commentary
Chris Maddern, OpenSea's new Chief Technology Officer, stated, 'OpenSea’s main priority is tackling crypto’s gap in high-quality, accessible mobile products. The next era will unify NFTs, tokens, and DeFi in one mobile platform.'
The acquisition of Rally strengthens OpenSea's focus on mobile technologies, enhancing platform functionality and expanding user opportunities.
