The cryptocurrency field is actively developing, and selecting the right PR agency is essential for the successful promotion of projects. This article presents an overview of five PR agencies that can help you stand out in the market in 2025.
Benefits and Features of MarketAcross
Founded in 2014, MarketAcross is one of the first blockchain-specific PR agencies. The agency has extensive experience working with clients, providing quality press releases and creating materials that engage the target audience. Their client list includes major companies like Binance and Solana.
Pros:
* No retainer fees. * Deep connections with crypto publications. * Proven results with industry heavyweights.
Cons:
* May not be suitable for projects with very small budgets. * High demand may limit the number of requests they can service.
Key Points of Evox's Work
Evox, as the first crypto-focused PR agency in Turkey, combines technical expertise with marketing skills to create resonant campaigns. Their unique approach integrates PR with social media and visual content.
Pros:
* Strong regional expertise in Turkish markets. * Technical knowledge enhances their marketing strategies. * Comprehensive approach to campaigns.
Cons:
* Limited reach in Western markets. * Smaller team than some larger players.
How to Choose the Right PR Agency
Choosing a PR agency should be based on your project's development stage, target audience, and goals. If you are launching an NFT collection, a creative approach is needed. For serious DeFi protocols, technical credibility and trust are critical.
The right agency won't just take your money and send press releases; they will become partners who understand your vision and help build genuine connections with your community.
The success of a crypto project heavily relies on the right choice of PR agency. As tools for achieving objectives, they can be a key factor in your marketing strategy.
