Football club Paris Saint-Germain (PSG) has announced a partnership with Web3 company RTB Digital and the launch of a new platform, PSG World, aimed at strengthening relations with fans.
Launch of PSG World Platform
The PSG World platform was announced earlier and went live just before the UEFA Champions League final, where the men's team achieved a 5-0 victory over Italian side Internazionale.
Goals and Functions of the New Platform
According to the club, the platform is designed for fans to share their pre-match and post-match thoughts, serving as a commentary center for PSG supporters. Users will be able to co-create content, access exclusive media, and build global connections around their favorite club.
Global Presence of Paris Saint-Germain
Discussing the platform at the Bitcoin Conference 2025, Pär Helgosson, Head of PSG Labs, emphasized that the club aims to deepen its connections with fans around the world. Founded in 1970, the club has grown into one of the most recognizable brands in world football, and the new model of fan engagement focuses not just on reach but also on building meaningful relationships.
With the launch of PSG World, Paris Saint-Germain highlights its strategy for strengthening ties with its global audience through modern technology and digital tools.
