Nigerian presidential candidate and former governor Peter Obi has launched an official TikTok page, aiming to engage a younger audience through the popular platform.
Peter Obi and His TikTok Initiative
Peter Obi, the Labour Party's presidential candidate for the 2023 elections, announced the launch of his TikTok page aiming to create a 'new Nigeria'. Within hours, his account gained over 18,800 followers, showcasing the audience's interest in political figures leveraging digital platforms.
Nigerian Politicians on TikTok
Peter Obi's TikTok launch follows a similar move by former Kaduna State Governor Nasir El-Rufai, who created an account to communicate with young voters. His account quickly gained popularity, setting a precedent for other politicians using social media to ensure electoral connectivity.
New Media and Political Influence
TikTok is becoming an important tool in political campaigns in Nigeria. Major opposition figures, including Peter Obi, actively use the platform, signaling the significant role of social media in shaping public opinion and mobilizing youth.
Peter Obi's TikTok page launch underscores the growing importance of new media in Nigeria's political landscape. In a rapidly evolving digital environment, Obi's strategy allows him to stay active in political discourse and engage with young electorates.
