A successful airdrop campaign is a carefully structured process spanning multiple phases. Each phase aids in boosting visibility and supporting the prolonged growth of the ecosystem.
Pre-Airdrop Planning
During the planning phase, projects set objectives such as community growth or showcasing token utility. Key decisions involve token allocation, eligibility criteria, and promotion strategies. Announcements are often made via social networks and forums to build hype.
Distribution & Claim Process
A snapshot is taken to identify eligible addresses based on set criteria (e.g., holding certain tokens). Some projects require task completion or KYC before the snapshot. This ensures a fair distribution. Vesting schedules or lock-up periods may be used to reduce immediate sell pressure.
Importance of Post-Distribution Activities
After distribution, the focus shifts to user retention. This includes staking opportunities, DAO voting rights, or access to exclusive tools. Monitoring metrics like engagement and holder behavior helps assess airdrop success.
From start to finish, each phase of an airdrop campaign is instrumental in user acquisition and ecosystem development. Understanding these phases allows participants to optimize engagement timing and reward capture.
