On June 19, 2025, a strategic partnership was signed between PU Prime and the Argentine Football Association (AFA) in Madrid, confirming a long-term collaboration.
Signing of PU Prime and AFA Partnership
The signing ceremony took place at the Argentina Football Academy in Vallecas. Participants discussed joint plans and exchanged symbolic jerseys to confirm their mutual commitment.
Significance of the Cooperation for Both Parties
PU Prime’s Managing Director, Daniel Bruce, noted that this partnership is an important step for the growth of the company. He expressed pride in being associated with such a prestigious organization as AFA.
Leaders’ Opinions on the New Partnership
AFA’s Chief Commercial and Marketing Officer, Leandro Petersen, stated that with the new partner PU Prime, the organization looks forward to creating meaningful experiences for football supporters. He mentioned that this cooperation adds a new voice to the story of Argentine football.
The signing of the partnership between PU Prime and AFA marks the beginning of a long-term collaboration aimed at developing football traditions and strengthening the positions of both organizations on the international stage.
