Pump.fun has announced the launch of the PUMP token through an Initial Coin Offering (ICO) scheduled for July 12. Compared to other projects, the focus is on the high volume of tokens and their distribution.
ICO Terms and Token Distribution
The total supply of [PUMP tokens](https://www.cryptopolitan.com/pumpfun-to-launch-official-pump-token/) exceeds 1 trillion, with 33% allocated for the ICO. Participants in private and public sales can purchase tokens at $0.004 each. Private sales target institutional buyers and account for 18% of the total supply, while public sales offer 15% to retail participants. Buyers will be able to trade tokens within 48-72 hours after the ICO concludes.
Revenue Growth of Pump.fun
The Pump.fun platform, launched in January 2024, is showing record revenue growth, having accumulated 1,661,078 SOL tokens valued at approximately $362 million as of April 2025. As of July 2025, cumulative revenues range from $398 million to nearly $400 million, with estimates suggesting that revenue could exceed $700 million. The platform aims to replace existing social networks like Facebook, TikTok, and Twitch with blockchain-based alternatives.
Whales Open Short Positions
Several whale investors have started opening short positions against the PUMP token ahead of its official launch. One whale deposited $3 million USDC on the HyperLiquid platform. At least two wallets collectively opened short positions amounting to $7 million. These activities suggest institutional skepticism about the initial token price and could create downward pressure on its value after trading begins.
The launch of the PUMP token through ICO at Pump.fun is expected to attract significant investments, however, the activity of institutional investors opening short positions adds uncertainty to initial price expectations.
