Binance launched ReachMe.io, a paid messaging platform backed by BNB, allowing users to directly communicate with opinion leaders through a crypto transaction.
Creation of the ReachMe.io Platform
The platform was launched in March 2025, attracting 3,262 users in the first 48 hours and generating $24,000. Opinion leaders can receive 1 BNB per message as part of a tiered pricing model.
Paid Access: Model and Consequences
CZ’s initiative is reminiscent of the 'Buffett Lunch', providing exclusive opportunities at a cost. This raises discussions about limiting access to information and the impact on the BNB market.
The Future of Paid Communication in Web3
The success of ReachMe.io hinges on Binance's ability to balance accessibility and exclusivity. The role of BNB could strengthen, but criticism related to monetization may limit platform adoption.
Binance's initiative raises important questions about the role of cryptocurrencies: should they remain a means to facilitate exchange or become an economic filter limiting access to information?
